THE INFLUENCE OF CELEBRITY INSTAGRAM ENDORSEMENT TO BRAND IMAGE
Nowadays, there are so Small and Medium Enterprises or SMEs in Indonesia are doing business in the fashion industry. This creates Small and Medium Enterprises should work harder in doing promotion their products and brands. One way to attract customers is with advertisement. Effective advertising ca...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29494 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |