THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND AWARENESS OF CHILDRENSWEAR
The emerging and promising market of childrenswear in Indonesia is a great opportunity for <br /> <br /> the businesses playing in the market. However, as the competitiveness is relatively high in the <br /> <br /> industry, the right marketing strategy is needed to compete i...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29462 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |