THE IMPACT OF SOCIAL MEDIA INFLUENCER ENDORSEMENTS AND CUSTOMER REVIEWS TOWARDS PURCHASE INTENTION OF ORGANIC PERSONAL CARE PRODUCTS
In digital era, people use social media as part of their life to get a new trend and information. This phenomenon leads to the lifestyle-changing and customers' behavior towards organic personal care products where people start to change their habit of using chemical-based products into the pro...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48892 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |