THE INFLUENCE OF SOCIAL MEDIA BEAUTY GURU OR INFLUENCERS ON CUSTOMERS PURCHASE INTENTION
The forces that influence word of mouth recommendations on social media are different from those that influence traditional recommendations. The advantages of social media marketing are that it allows readers to interact with and share content with their networks. In this era, beauty seems to be det...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68183 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |