THE INFLUENCE OF SOCIAL MEDIA BEAUTY GURU OR INFLUENCERS ON CUSTOMERS PURCHASE INTENTION
The forces that influence word of mouth recommendations on social media are different from those that influence traditional recommendations. The advantages of social media marketing are that it allows readers to interact with and share content with their networks. In this era, beauty seems to be det...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68183 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!