THE ROLE OF SERVICESCAPE IN INFLUENCING THE PURCHASE INTENTION OF BEAUTY CLINIC CUSTOMERS IN SURABAYA
The number of new beauty clinic brands that have sprung up has made the competition in the beauty clinic industry even more intense. Each clinic is required to compete to become the customer's choice in order to survive. Understanding customer behavior in the physical evidence evaluation stage...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74631 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |