THE IMPACT OF THERAPEUTIC MOTIVATION, THERAPEUTIC VALUE, AND SERVICESCAPE ON CUSTOMER’S PURCHASE INTENTION

THE IMPACT OF THERAPEUTIC MOTIVATION, THERAPEUTIC VALUE, AND SERVICESCAPE ON CUSTOMER’S PURCHASE INTENTION

As the number of people experiencing anxiety and stress increases, retail therapy might be use to reduce the stress level. Retailers may benefit from this situation by differentiating their marketing strategy, especially their physical evidence. Previous research has concluded retail therapy as the...

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Bibliographic Details
Main Author: Melindra, Evelyn
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72335
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/72335

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