THE INFLUENCE OF BRAND STORIES ON CUSTOMER’S PURCHASE INTENTION (A STUDY ON GO-JEK VIDEO CAMPAIGN)

THE INFLUENCE OF BRAND STORIES ON CUSTOMER’S PURCHASE INTENTION (A STUDY ON GO-JEK VIDEO CAMPAIGN)

Abstract: Developing a strong brand is becoming increasingly important in today's competitive industries. Due to the variety of alternatives, consumers may easily reject one brand in favor of another. This increases the pressure on companies to create loyal consumer relationships, which mean...

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Bibliographic Details
Main Author: Phedra Khoirunnisaa, Nakita
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/66784
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/66784

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