THE INFLUENCE OF BRAND STORIES ON CUSTOMERâS PURCHASE INTENTION (A STUDY ON GO-JEK VIDEO CAMPAIGN)
Abstract: Developing a strong brand is becoming increasingly important in today's competitive industries. Due to the variety of alternatives, consumers may easily reject one brand in favor of another. This increases the pressure on companies to create loyal consumer relationships, which mean...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66784 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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