THE IMPACT OF BLACKPINK AS BRAND AMBASSADOR TOWARDS E-COMMERCE TOKOPEDIA CUSTOMER’S PURCHASE INTENTION

THE IMPACT OF BLACKPINK AS BRAND AMBASSADOR TOWARDS E-COMMERCE TOKOPEDIA CUSTOMER’S PURCHASE INTENTION

Digitalization that appears in various industrial fields has also changed the way of human life in carrying out various activities, especially when it comes to shopping. Nowadays, people can shop anywhere and anytime they like by only using the internet. Recently, there are so many e-commerce compan...

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Bibliographic Details
Main Author: Ameira Azalea, Clarissa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77483
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/77483

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