ANALYZING THE MOST SIGNIFICANT IMPACT OF CONSUMER PURCHASE BEHAVIOR TOWARDS USER PURCHASE AT E-COMMERCE (PT.TOKOPEDIA)
With the rapid growth of e-commerce, businesses face the challenge of optimizing their strategies to attract and retain customers, while avoiding the common pitfall of burning money due to inefficient practices. Therefore, the treatment on digital customer is different with offline customer. This...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75904 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |