THE ANALYSIS OF FACTORS DRIVING CONSUMER ENGAGEMENT AND PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING
The rise of e-commerce has enabled consumers to shop anytime and anywhere, access extensive product descriptions, read reviews, compare a wide range of products and prices, and take advantage of offers. Moreover, interactive and personalized shopping experiences have become possible through the late...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83449 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |