FACTORS AFFECTING SKINCARE PURCHASE INTENTION DURING E-COMMERCE LIVE STREAMING
E-commerce has revolutionized the beauty industry, offering customers a wealth of content and information to inform their purchasing decisions. Brands have harnessed the power of Key Opinion Leaders (KOLs) to elevate the live shopping experience, influencing customer behaviour. Despite its popularit...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72942 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |