THE IMPACT OF THERAPEUTIC MOTIVATION, THERAPEUTIC VALUE, AND SERVICESCAPE ON CUSTOMERâS PURCHASE INTENTION
As the number of people experiencing anxiety and stress increases, retail therapy might be use to reduce the stress level. Retailers may benefit from this situation by differentiating their marketing strategy, especially their physical evidence. Previous research has concluded retail therapy as the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72335 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
