ASSESSMENT OF THE IMPACT OF GREEN MARKETING ON CONSUMERSâ GREEN PURCHASE INTENTION IN FAST FASHION INDUSTRY: CASE OF UNIQLO INDONESIA
As the demand for fashion product rises, the fashion industry in Indonesia grows along with it. With the rising competition, many fashion brands are implementing “fast fashion” strategy, resulting negative effects to the environment where the waste pollutes and degrades the natural environment an...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63714 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |