THE IMPACT OF GREEN MARKETING AND LIFESTYLE ON PURCHASE INTENTION IN UNIQLO INDONESIA WITH CONSUMER BEHAVIOR AS INTERVENING VARIABLE
With the fast fashion industry experiencing rapid growth in Indonesia, the effectiveness of green marketing strategies employed by major players such as UNIQLO Indonesia has become a critical concern. The business issue addressed in this paper revolves around understanding the impact of green market...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79950 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |