THE INFLUENCE OF GREEN MARKETING ON ECO SOUVENIR PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE
This study aims to determine the effect of green marketing on the customers' decision to buy eco-souvenirs with purchase intention as an intervening variable. Does the implementation of green marketing for one year affect the decision to buy eco souvenirs through buying interest. This researc...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70633 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |