THE INFLUENCE OF GREEN MARKETING ON ECO SOUVENIR PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE

THE INFLUENCE OF GREEN MARKETING ON ECO SOUVENIR PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE

This study aims to determine the effect of green marketing on the customers' decision to buy eco-souvenirs with purchase intention as an intervening variable. Does the implementation of green marketing for one year affect the decision to buy eco souvenirs through buying interest. This researc...

Full description

Saved in:

Bibliographic Details
Main Author:	Qonita Firodiyarobbi, Firdilla
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/70633
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

Similar Items

THE IMPACT OF GREEN MARKETING AND LIFESTYLE ON PURCHASE INTENTION IN UNIQLO INDONESIA WITH CONSUMER BEHAVIOR AS INTERVENING VARIABLE
by: Rizky, Muhammad

MARKETING STRATEGY TO INCREASE PURCHASE INTENTION; THE IMPACT OF INFLUENCER MARKETING ON PURCHASE INTENTION
by: Ali Masum, Adnan

RESEARCH ANALYSIS OF GREEN PURCHASING INTENTION BEHAVIOR IN BANDUNG
by: Farrah Hanoum, Annisa

THE INFLUENCE OF SOCIAL MEDIA ENDORSEMENT ON CUSTOMER PURCHASE DECISION
by: Rizki Arrahmah, Fadhillah

PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND CUSTOMER PURCHASE INTENTION FOR AILESH GREEN CONSULTING
by: Rahmadiati Putri, Dwiana

FACTORS THAT INFLUENCE PURCHASE INTENTION FOR FREEMIUM MOBILE GAME IN INDONESIA
by: Salman Firdaus, Adzan

INFLUENCE OF LOW COST GREEN CAR ATTRIBUTES ON CONSUMER PURCHASE
by: Ahmad Arif, Luthfi

ASSESSMENT OF THE INFLUENCE OF RATING AND REVIEW ON PURCHASING DECISION THROUGH GOFOOD
by: Setiawati, Lila

INFLUENCE OF MOTIVATION FACTORS ON CONSUMER ENGAGEMENT AND PURCHASE INTENTION FOR MOSELO.COM
by: Eliana Garneti, Anisa

GREEN PURCHASE INTENTION DURING COVID-19 PANDEMIC TOWARD NATURAL SKINCARE PRODUCT
by: Khairani Rurupadang, Muthiah

FACTORS INFLUENCING PURCHASE INTENTION OF LAPTOP BAGS - CASE STUDY OF GLENN HAMMOND
by: Andersen, Yonatan

PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE MILLENNIALSâ PURCHASE INTENTION OF SHAFIRA BRAND
by: Dwi Adi Cahyani, Tutut

PROPOSED MARKETING STRATEGY FOR KINTSUGI COFFEE TO INCREASE SALES AND CUSTOMER PURCHASE INTENTION
by: Alief Fulki Shiddiq, Muhamad

PROPOSED MARKETING STRATEGY TO INCREASE SALES BY ENHANCING PURCHASE INTENTION FOR VOKRAF CLASS
by: Taslim Alwahab, Abi

PROPOSED MARKETING STRATEGY FOR SCHOUTEN.ID TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION
by: Fitri, Ilmi

PROPOSED MARKETING STRATEGY FOR RESKO STORE TO INCREASE CUSTOMER PURCHASE INTENTION AND SALES
by: Fathin Gifari Setiadji, Raden

ANALYZING THE INFLUENCE OF VIRAL MARKETING ON INCREASING PURCHASE INTENTION OF LOW-END, MEDIUM-END AND HIGH-END COSMETICS PRODUCTS
by: Renyata Jovlin B S, Agnesia

FACTORS INFLUENCING PURCHASE INTENTION OF LAPTOP BAGS â CASE STUDY OF GLENN HAMMOND
by: Andersen, Yonatan

EXAMINING FACTORS INFLUENCING INDIVIDUAL'S INTENTION TO PURCHASE ONLINE USING SOCIAL MEDIA IN INDONESIA
by: Caya, Nero

PROPOSED MARKETING EXPERIENCES THROUGHOUT THE INTEGRATED PROGRAM FOR SAUDAGAR LAWEYAN TO INCREASE PURCHASE INTENTIONS.
by: Hanna Fakhrya, Nisrina

UNDERSTANDING CONSUMER BEHAVIOR IN ONLINE EDUCATION: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE PAID COURSE
by: Mentari Amalia, Hanif

PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE PURCHASE INTENTION (CASE STUDY: FABELIO ONLINE FURNITURE)
by: Kalyaraihana Ilmandari H, Naura

PROPOSED MARKETING STRATEGY FOR SMALL MEDIUM ENTERPRISE TO INCREASE PURCHASE INTENTION AND SALES: CASE ON SAMOKHESHI
by: Shiddiqi Delia, Raihan

PROPOSED MARKETING STRATEGY TO INCREASE CUSTOMER PURCHASE INTENTION AND SALES (CASE STUDY IN EVREN BEAUTY)
by: Marsa Rizqulloh, Muhammad

PROPOSED MARKETING STRATEGY TO IMPROVE PURCHASE INTENTION IN EVENT INDUSTRY: CASE STUDY OF ELDORADO DOME
by: Alifia Ardhianty, Devina

PROPOSED MARKETING STRATEGY FOR CHICKEN CLAW SKIN SHOES TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION
by: Aristo Vidiarta, Muhammad

INFLUENCE OF ELECTRIC VEHICLE ATTRIBUTES ON ITS PURCHASE DECISION: CASE STUDY OF INDONESIAN CAR CONSUMER
by: Chandra Wiguna, Arif

THE IMPACT OF 4Ps MARKETING MIX ELEMENTS ON PURCHASE INTENTION AND LOYALTY (STUDY OF HEALTHY CATERING BUSINESS)
by: Indriati Octaviani, Rosi

PROPOSED MARKETING STRATEGY FOR INCREASING BATIK DANAR HADI PURCHASE INTENTION AMONG GENERATION Y AND Z
by: Nadia Haniah, Ayu

PROPOSED MARKETING STRATEGY TO INCREASE PURCHASE INTENTION THROUGH ONLINE FOOD DELIVERY (CASE OF DAPOER MILACA)
by: Novira Zahara, Elza

GEN-Z PURCHASE INTENTIONS: A MARKETING STRATEGY INNOVATION APPROACH FOR OPTIK PASTIâS EYEWEAR BUSINESS
by: Aulia Sukma Dewi, Wafiq

PRODUCT DEVELOPMENT IMPROVEMENT TO INCREASE PURCHASE INTENTION ON TOKOPEDIA PACKAGE SUBSCRIPTION
by: Gede Dharma Putra, I

PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE PURCHASE INTENTION IN ONLINE TRAVEL MARKETPLACE CASE STUDY OF PT HOLAHALO
by: Sopather, Kembara

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION OF SLICED TOBACCO FOR PT. TARU MARTANI 1918
by: Anjani, Mega

INFLUENCE OF ADVERTISING VALUE ON CONSUMER AWARENESS AND PURCHASE INTENTION IN INDONESIA E-COMMERCE INDUSTRY (CASE STUDY: BLANJA.COM)
by: Zhafirah, Ulfa

DEVELOPING MARKETING STRATEGY THAT IMPACT PURCHASE INTENTION FOW SAVEMYMONDAYâS PRODUCTS BASED ON BRAND IMAGE PERCEIVED BY FEMALE CUSTOMER
by: Jusuf, Burhanudin

PROPOSED MARKETING STRATEGY FOR CLUSTER HOUSE RESIDENCE TO INCREASE CUSTOMER PURCHASE INTENT (CASE STUDY: BUKIT PARAMA REGENCY)
by: Tulus Warasanti, Annisa

FACTOR RELATION TO PURCHASING PAID NEWS: THE RELATIONSHIP OF INDIVIDUAL, PSYCHOLOGY AND PRODUCT KNOWLEDGE FACTORS TO PURCHASE INTENTION, WILLINGNESS TO PAY AND CHOICE OF PROFIT MODEL OPTION IN TEMPO
by: Anam, Khairul

THE EFFECT OF PERCEIVED DISTANCE ON PURCHASE INTENTION: A CASE STUDY OF E-COMMERCE IN INDONESIA
by: Khantsa, Luthfira

PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE PURCHASE INTENTION OF MANDALIKA TOUR DESTINATION IN ONLINE TRAVEL MARKETPLACE CASE STUDY OF PT HOLAHALO
by: Akbar Akmal, Aulia