PROPOSED MARKETING STRATEGY FOR CLUSTER HOUSE RESIDENCE TO INCREASE CUSTOMER PURCHASE INTENT (CASE STUDY: BUKIT PARAMA REGENCY)
Bukit Parama Regency is a cluster house residence located in West Bandung Regency. Bukit Parama Regency’s vision is providing good quality house with affordable house price. After six years running on this project, the residence faces slow and a decrease of sales. From all of 127 units available...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41186 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |