PROPOSED MARKETING STRATEGY FOR CLUSTER HOUSE RESIDENCE TO INCREASE CUSTOMER PURCHASE INTENT (CASE STUDY: BUKIT PARAMA REGENCY)

PROPOSED MARKETING STRATEGY FOR CLUSTER HOUSE RESIDENCE TO INCREASE CUSTOMER PURCHASE INTENT (CASE STUDY: BUKIT PARAMA REGENCY)

Bukit Parama Regency is a cluster house residence located in West Bandung Regency. Bukit Parama Regency’s vision is providing good quality house with affordable house price. After six years running on this project, the residence faces slow and a decrease of sales. From all of 127 units available...

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Bibliographic Details
Main Author:	Tulus Warasanti, Annisa
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/41186
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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