STRATEGY BASED ON CUSTOMER ENGAGEMENT TO INCREASE BEHAVIOUR INTENTIONAL OF LOYALTY FOR WLACK&BHITE
Almost over the last decade, Customers opened their eyes to a local brand. Local brands are enhancing their benchmark through their quality, marketing, and branding. They are devising strategies to make customers' loyal and create excellent branding images with customers engagement inside of it...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62048 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |