PROPOSED MARKETING STRATEGY TO INCREASE CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION OF ROSO LAWAS CAFE AND RESTAURANT PEKANBARU
Roso Lawas Café & Restaurant may be facing a decrease in sales revenue because customer loyalty and satisfaction. To address these issues, the company will need to develop a strategy that addresses the root causes of the decline in sales and customer satisfaction. This may involve analyzing t...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71245 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |