PROPOSED MARKETING STRATEGY FOR INCREASING CUSTOMER GROWTH OF INDIHOME CUSTOMERS THROUGH CUSTOMER SATISFACTION
Telkom is still continuing its dominance in the fixed broadband market even though service penetration in Indonesia is still relatively low, which is around 12%, while the number of middle-class households continues to grow, so the potential demand for fixed broadband services is still very large. A...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46533 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |