PROPOSED MARKETING STRATEGY FOR IMPROVING CUSTOMER SATISFACTION CUSTOMER LOYALTY AND CUSTOMER RETENTION PEDALAMAN COFFEE
In Indonesia, the food and beverage industry, particularly the Coffee sector, plays a significant role in driving economic growth, with Jambi City experiencing notable expansion. However, challenges such as heightened competition and maintaining customer loyalty persist. This study focuses on Pedala...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79671 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |