PROPOSED MARKETING STRATEGY TO IMPROVE CUSTOMER LOYALTY IN PASSENGER SHIPPING BUSINESS BASED ON CUSTOMER SATISFACTION (CASE STUDY: KM. BINAIYA OF PT PELNI)
PT. PELNI as a company engaged in the transportation sector and plays an active role in building connectivity throughout Indonesia needs to follow developments in the marketing world. Customer loyalty as a goal of corporate marketing needs to be built more seriously by looking at various aspects rel...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53618 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |