PROPOSED MARKETING STRATEGY FOR IMPROVING CUSTOMER SATISFACTION CUSTOMER LOYALTY AND CUSTOMER RETENTION PEDALAMAN COFFEE

PROPOSED MARKETING STRATEGY FOR IMPROVING CUSTOMER SATISFACTION CUSTOMER LOYALTY AND CUSTOMER RETENTION PEDALAMAN COFFEE

In Indonesia, the food and beverage industry, particularly the Coffee sector, plays a significant role in driving economic growth, with Jambi City experiencing notable expansion. However, challenges such as heightened competition and maintaining customer loyalty persist. This study focuses on Pedala...

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Bibliographic Details
Main Author:	Rachmadhini Fajrin, Tasya
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/79671
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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