RELATIONSHIP OF VARIABLE PRODUCT QUALITY, SERVICE QUALITY, AND SERVICE RECOVERY APPROACH THROUGH CUSTOMER SATISFACTION AND LOYALTY
This study aims to identify the relationship between Product Quality, Service Quality, and Service Recovery variables on customer satisfaction and loyalty at AMA Group Bandung as well as looking for solutions to business issues that exist in the AMA Group, namely a decrease in sales revenue. This re...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70738 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |