PROPOSED MARKETING COMMUNICATION STRATEGY FOR IMPROVING CUSTOMER BRAND LOYALTY IN BPJS KETENAGAKERJAAN WEST JAVA AREA
BPJS Ketenagakerjaan is one of the biggest government institution in Indonesia. According to the company’s data and analysis, it experiences a decline in its costumers’ loyalty to the brand, especially in West Java area. To overcome the situation, the company requires an effective marketing strategy...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/36197 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |