PROPOSED MARKETING STRATEGY BASED ON CUSTOMER BUYING ANALYSIS OF ‘KINU’ WOODEN WATCH

The purpose of this study is to provide a solution to the problems faced by the WOODKA in achieving the sales targets set on their latest product, ‘Kinu’ watches. This research was conducted using a combined method between qualitative and quantitative. Qualitative data obtained from Forum Group D...

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Bibliographic Details
Main Author: Astarina Desi Rahmanina, Riri
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/38984
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Institution: Institut Teknologi Bandung
Language: Indonesia