PROPOSED MARKETING STRATEGY FOR RAM WATER TO ENHANCE CUSTOMER LOYALTY
The home appliances industry currently shows good opportunities to continue to grow. Indonesia is one of the countries that has the opportunity to sell home appliances. Moreover, the Gross Domestic Product (GDP) in the household and equipment category increased in 2021. In addition, the trend of onl...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/68073 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |