PROPOSED MARKETING STRATEGY FOR FASHION START-UP COMPANY (CASE STUDY: CHERIE WOODEN BAG)
CHERIE is a brand that engaged in fashion and crafts since December 2017 from Bandung. The product offered by CHERIE is a wooden bag with a strap that can be replaced and a genuine leather bag with a unique and elegant design. Based on data for the past year, sales of CHERIE products have not experi...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38096 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |