MARKETING COMMUNICATION STRATEGY FOR START-UP FASHION BRAND EIJFES
Eijfes is a fashion start-up founded in 2018, producing bags and jewelry products, and is engaged in the luxury fashion industry which is facing one of the most challenging demographic transitions of all time. With the presence of increasingly complex technology and definitive coercion of a new gene...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46105 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |