MARKETING COMMUNICATION STRATEGY FOR START-UP FASHION BRAND EIJFES

Eijfes is a fashion start-up founded in 2018, producing bags and jewelry products, and is engaged in the luxury fashion industry which is facing one of the most challenging demographic transitions of all time. With the presence of increasingly complex technology and definitive coercion of a new gene...

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Bibliographic Details
Main Author:	Nurzaman, Satria
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/46105
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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