PROPOSED DIGITAL MARKETING STRATEGY FOR OVERSTAPPEN (MEN’S FASHION BRAND)

Indonesia's creative sector, particularly the fashion industry, is promising, with the potential to grow into a much larger enterprise. Many actors in the creative industry, especially in the fashion industry, may and must use technology, as many prospective target markets and buying behavio...

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Bibliographic Details
Main Author: Febryannisa, Aura
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/62493
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Institution: Institut Teknologi Bandung
Language: Indonesia