PROPOSED MARKETING STRATEGY FOR NEW BRAND IN FASHION SOCKS TO COMPETE IN THE MIDDLE-UP MARKET (CASE STUDY: SAHAZA BRAND)
Socks are part of a fashion product that has developed along with the development of human civilization. Socks have changed from being just a protective toe from nature to become a social symbol. Along with the industrial revolution, the face of socks also turned into a fashion industry that has gre...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/67502 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |