PROPOSED MARKETING STRATEGY FOR NEW BRAND IN FASHION SOCKS TO COMPETE IN THE MIDDLE-UP MARKET (CASE STUDY: SAHAZA BRAND)

Socks are part of a fashion product that has developed along with the development of human civilization. Socks have changed from being just a protective toe from nature to become a social symbol. Along with the industrial revolution, the face of socks also turned into a fashion industry that has gre...

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Bibliographic Details
Main Author:	Hadimiharja, Nur
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/67502
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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