PROPOSED MARKETING STRATEGY TO IMPROVE BRAND AWARENESS OF MAGIC PIZZA
This research was conducted to analyze the effect of promotion on brand awareness at Magic Pizza. Another objective of this study is to propose and improve marketing strategies so that brand awareness in Magic Pizza can increase. The research data were obtained from interviews, email, literature s...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56199 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |