PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF MISCHIEF DENIM

Fashion is the main thing besides food and cannot be separated from one's needs. The development of the fashion industry is very fast and the emergence of various choices emerges due to the wishes of consumers with various kinds of diverse lifestyles. Fashion also contributes to the economy...

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Bibliographic Details
Main Author: Ayu Cahyaningtyas, Sasmita
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/68685
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Institution: Institut Teknologi Bandung
Language: Indonesia