PROPOSED MARKETING STRATEGY TO IMPROVE THE PERFORMANCE FOR DENIM JEANS BRAND (CASE STUDY: VOUTE)
In Indonesia, the fashion industry is growing very rapidly. The fashion industry is also one of the 16 creative industries that have the full support of the Indonesian Government through the Ministry of Industry. This is evidenced by many programs made by the Indonesian Government such as standardiz...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38561 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |