PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND RETENTION RATE (CASE STUDY: BLU)
Covid-19 forced the government to limit people's face-to-face movements so they do not have the potential to get sick. This restriction on mobilization forces every industry to adapt to survive amidst uncertain conditions. In 2020, to be precise, BCA acquired Bank Royal, which later changed...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71229 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |