PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND RETENTION RATE (CASE STUDY: BLU)

Covid-19 forced the government to limit people's face-to-face movements so they do not have the potential to get sick. This restriction on mobilization forces every industry to adapt to survive amidst uncertain conditions. In 2020, to be precise, BCA acquired Bank Royal, which later changed...

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Bibliographic Details
Main Author:	Evan Wahyudi, Josua
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/71229
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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