PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF HOMESTAY (CASE STUDY OF VILLA WE LOZA)

The accommodation industry in Kerinci presents a growth opportunity for Villa We Loza, a homestay seeking to increase brand awareness and attract more visitors. This study aims to propose marketing strategies that increase brand visibility and competitiveness in the local accommodation market such a...

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Bibliographic Details
Main Author: Bermanto, Beny
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/86896
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Institution: Institut Teknologi Bandung
Language: Indonesia