PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF HOMESTAY (CASE STUDY OF VILLA WE LOZA)

The accommodation industry in Kerinci presents a growth opportunity for Villa We Loza, a homestay seeking to increase brand awareness and attract more visitors. This study aims to propose marketing strategies that increase brand visibility and competitiveness in the local accommodation market such a...

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Bibliographic Details
Main Author:	Bermanto, Beny
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/86896
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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