PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (STUDY CASE: PEMPEK ANANDA)
"Pempek Ananda", an MSME business founded by Mrs. Herlianti Kusumaputri and Mr. Tri Ananda since December 2022. The "Pempek Ananda" business sells frozen pempek food in the form of family package variants. This business has experienced several problems including the decline in sa...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/84299 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |