PROPOSED MARKETING STRATEGY FOR MICRO, SMALL AND MEDIUM ENTERPRISE CULINARY BUSINESS (CASE STUDY: PRESTO MALIOBORO)
Bandeng Presto (soft-boned milkfish) Malioboro is an MSME culinary business that oftenly called as home industry. This frozen food Indonesian cuisine was established in 2010 and still growing, up to this day with WOM (Words of Mouth) as the main promotion strategy. Somehow the past five years (2...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/49715 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |