PROPOSED MARKETING STRATEGY FOR SMALL MEDIUM ENTERPRISE TO INCREASE PURCHASE INTENTION AND SALES: CASE ON SAMOKHESHI
This study aims to find suitable marketing strategies for increasing purchase intention and sales for SME female fashion brands in Indonesia, focusing on Samokheshi, established in 2020. The vibrant and competitive fashion industry requires effective marketing to enhance purchase and sales. Samokhes...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83286 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |