PROPOSED MARKETING STRATEGY FOR KINTSUGI COFFEE TO INCREASE SALES AND CUSTOMER PURCHASE INTENTION
The increasingly fierce competition in the coffee shop industry requires companies to continue to increase their competitiveness in order to be able to respond to market needs. One of these business actors is Kintsugi, which is a coffee shop that not only sells coffee but various types of non-coffee...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83095 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |