PROPOSED MARKETING STRATEGY FOR RESKO STORE TO INCREASE CUSTOMER PURCHASE INTENTION AND SALES

The increasingly fierce competition in the clothing industry requires companies to continue to improve their competitiveness and change themselves to become stronger to be able to respond to market needs. One of these businesses is Resko, which is a store that provides uniforms and various school at...

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Bibliographic Details
Main Author: Fathin Gifari Setiadji, Raden
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/76246
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Institution: Institut Teknologi Bandung
Language: Indonesia