PROPOSED MARKETING STRATEGY FOR RESKO STORE TO INCREASE CUSTOMER PURCHASE INTENTION AND SALES
The increasingly fierce competition in the clothing industry requires companies to continue to improve their competitiveness and change themselves to become stronger to be able to respond to market needs. One of these businesses is Resko, which is a store that provides uniforms and various school at...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/76246 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |