PROPOSED MARKETING STRATEGY TO INCREASE SALES OF KUKII JAPANESE CHEESECAKE
Culinary industry is one of the fastest growing industries in Indonesia, especially in cake industry in Bandung. A lot of Indonesian celebrity made this kind of cake that affect cake competition in Bandung. One of cake producer in Bandung, Kukii Japanese Cheesecake have the difficulty to overcome...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46621 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |